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Chief Creative Officer
Creative Lunacy is headed by one of America’s proven creative talents, Juan Roberts.
Roberts has consulted on marketing, film making, design, fashion, branding strategies, movie scripts and live performances from Europe to Asia, from Miami to Vancouver and many points in between. A by-product of Midwestern culture, Roberts became a nationally recognized award-winning artist by age 15, a producer/director in the emerging fashion industry by 17, a national editorial illustrator at 20 and one of America’s youngest Creative Directors by 25.
As the jet-setting EVP Creative Director for GlobalHue, reporting to the CEO, he rose in the advertising industry to be one of the top creative directors on the planet. He’s directed top celebrities from Barry White to Gabrielle Union in print and broadcast campaigns. Juan has collaborated with world-class artisans like Dean Semler and Bootsy Collins, produced over 10,000 radio
spots, created over 50,000 logos, designed thousands of print ads and lectured from Procter & Gamble in their prestigious Cincinnati world headquarters to Daimler AG in Hamburg on creativity, design and branding. Juan has made an impact on Hollywood with consulting on marketing films for Screen Gems, Universal and MGM. Juan says, “Truthfully, I’m just getting started. I love it all.” Never one to stand still, Roberts is a masterful blend of creativity and business skills. Now, on his own, his is vision is simple: to be one of the hottest indy creative shops in the nation. He enjoys competing for interesting projects and satisfying clients with solutions they not only like ... but they love.
Current Client List
His current clients include SmileyBooks, for which he is designing a coffee table book for a museum tour set to launch January '09. He is amidst creative development for a new cosmetic line, T!NTALIZE, that he is handling from start to finish. One of his loves is consulting on film and television projects and coaching young designers. Additionally, he produces splash web pages, brochures, promotional materials and his favorite, logos, for a host of clients. In fact, he just began offering upfront pricing on a short list of frequently requested items in response to many requests for more affordable fees foe services.
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ViewPoint
As a thought leader on the topics of design and branding, he gets almost philosophical about the convergence of the two symbiotic creative disciplines.
Roberts believes firmly that, “great design breaths character and gives voice to a brand. No matter the size of the brand footprint, it must speak clearly to reach its intended audience successfully.”
He continues, “the AV creative services paradigm is changing for the better. As the dynamics of the population change and major brands see revenue opportunities here, the influx of new creative voices will be vying to be heard and that will benefit us all. Great design and branding will inevitably expand both the creative and cultural currency of the AV.”
As the competitive spirit of design and branding intensifies in the Antelope Valley, Creative Lunacy will prove to be a worthy adversary & colleague of the status quo. This firebrand creative boutique is intent on fulfilling their market emphasis to ... “Rock the Valley.”
First Come First Serve
Courtesy of Creative Lunacy, Cedar Arts Gallery and Laity Institute of the Arts.
Source: creativelunacy1.blogspot.com
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